Terms of Service

Last updated: 15th of September 2025

Acceptance: By clicking “Subscribe,” “Buy,” “Accept,” or similar in the checkout (including Stripe), by paying any invoice, or by using or accessing the Service, you agree to these Terms.

1) Parties and Service

These Terms govern access to and use of AI-powered legal advertising placements and related tools, dashboards, and analytics across multiple localized conversational services (the “Service”).
“Company” means the operator of this website and the Service, as identified in the website footer or legal imprint. “Advertiser” means the business entity purchasing or using the Service.

2) Orders; Subscriptions; Inventory Control

2.1 Orders. Purchases may be made via online checkout or any written confirmation (each, an “Order”). Orders specify package tier(s), number of keywords or inventory units, fees, and any add-ons.
2.2 Term & Auto-Renewal. Unless an Order states otherwise, subscriptions are monthly and auto-renew for successive one-month periods.
2.3 Inventory & Keywords. Advertiser may request keywords or inventory segments. Company may approve, deny, reassign, pause, replace, or remove any keyword/segment at any time in its sole discretion. Any stated caps (e.g., maximum firms per keyword) are operational targets only and may be changed or exceeded for quality or operational reasons. No exclusivity is granted unless a separate signed rider expressly provides it.
2.4 Placement Control. Company controls when, where, and how Advertiser content appears, including ranking, frequency, formatting, copy length, and inclusion within responses or other surfaces. Any “featured” or “priority” language means increased weighting only—no guarantees of impressions, clicks, leads, rank, or conversions.
2.5 Experiments & Changes. Company may run tests and modify delivery, formats, algorithms, model providers, and features at any time.

3) Advertiser Content & Responsibilities

3.1 License. Advertiser grants Company a non-exclusive, worldwide, royalty-free license to use, reproduce, adapt (for format/length/clarity), publicly display, distribute, and transmit Advertiser’s names, marks, logos, and copy (“Advertiser Content”) in the Service, sales materials, customer lists, and case studies.
3.2 Compliance. Advertiser is solely responsible for the accuracy and legality of Advertiser Content and compliance with all applicable laws and professional/ethical rules (e.g., legal advertising/solicitation, privacy, unfair competition, consumer protection, and anti-spam) in every targeted jurisdiction.
3.3 No Endorsement; No Legal Advice. Company is not a law firm, provides no legal advice, does not create an attorney-client/solicitor-client relationship with users, and does not endorse Advertiser.
3.4 Moderation. Company may request edits or remove Advertiser Content at any time for any reason (including quality, legality, accuracy, or reputational risk).
3.5 Leads & Intake. If leads or user inquiries are surfaced, Advertiser alone manages follow-up, conflicts checks, disclosures/consents, and engagement. Company will not contact leads on Advertiser’s behalf.
3.6 Prohibited Conduct. No unlawful, misleading, infringing, harmful, discriminatory, or deceptive content; no manipulation or interference with delivery, measurement, or the Service.

4) Fees; Billing; Taxes

4.1 Fees & Billing. Fees are stated at checkout or in the Order, charged in advance, and are non-refundable and non-cancellable for each billing period. No set-off or deduction.
4.2 Auto-Charge. Advertiser authorizes recurring charges to its chosen payment method.
4.3 Price Changes. For renewals, Company may modify pricing with at least 7 days’ notice (email or in-product notice sufficient).
4.4 Late/Failed Payments. Overdue amounts accrue interest at the lesser of 1.5% per month or the maximum permitted by law, plus reasonable collection costs and attorneys’ fees. Company may suspend or downgrade the Service for non-payment. A €50 chargeback/administration fee may apply per disputed payment.
4.5 Taxes. Fees are exclusive of taxes; Advertiser is responsible for VAT and all applicable taxes, duties, and levies.

5) Delivery; Measurement; Suspension

5.1 No Minimums. The Service is provided on a commercially reasonable basis without guarantees of volume, impressions, clicks, leads, response share, availability, or performance.
5.2 Metrics. Any analytics or reports are estimates and may vary due to model, platform, and traffic changes; they are for informational purposes only.
5.3 Invalid Traffic. Company may discount or disregard suspected invalid, fraudulent, automated, or non-human activity in its discretion.
5.4 Suspension. Company may suspend access immediately for suspected breach, legal/regulatory reasons, security risks, platform/provider constraints, or non-payment.

6) Term; Termination

6.1 Company—For Convenience. Company may terminate any Order or subscription, in whole or in part, at any time for any or no reason, effective immediately upon notice. Company may, at its sole discretion, issue a pro-rata credit for any prepaid, unused period; refunds are not guaranteed.
6.2 Company—For Cause. Company may terminate immediately upon notice for breach (including non-payment).
6.3 Advertiser. Advertiser may terminate for convenience effective at the end of the then-current monthly period by giving at least 15 days’ written notice before renewal. No refunds or credits for partial periods.
6.4 Survival. Sections intended to survive (Fees, IP, Confidentiality, Disclaimers, Indemnity, Limitations, Governing Law/Venue, Miscellaneous) survive termination.

7) Intellectual Property

7.1 Company IP. Company retains all rights in the Service, including models, prompts, datasets, algorithms, software, documentation, formats, and improvements. No licenses are granted except as expressly stated.
7.2 Feedback. Company may use suggestions or feedback without restriction.

8) Data; Privacy; Security

8.1 Roles. For Service usage/analytics and end-user interactions collected by Company, Company acts as an independent controller. Company does not process personal data on Advertiser’s behalf to conduct lead outreach. If laws require a data processing addendum, Company’s standard DPA will apply upon execution.
8.2 Use of Data. Company may use data to operate, secure, maintain, analyze, and improve the Service; to create aggregated/anonymized insights; and to comply with law.
8.3 Security. Company employs commercially reasonable technical and organizational measures appropriate to the risk.
8.4 Third-Party Providers. The Service may rely on third-party AI/hosting/providers. Their changes, outages, or restrictions may affect delivery; Company is not liable for such third-party actions.

9) Confidentiality

Each party will protect the other’s non-public information with at least reasonable care and use it only to perform under these Terms.

10) Representations; Disclaimers

10.1 B2B Only. Advertiser represents it acts for business/professional purposes and not as a consumer.
10.2 Compliance. Advertiser represents that its participation, targeting, and content comply with all applicable laws and professional/ethical rules in relevant jurisdictions.
10.3 AS IS. THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE.” COMPANY DISCLAIMS ALL WARRANTIES—EXPRESS, IMPLIED, OR STATUTORY—INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. No advice or information creates any warranty.

11) Indemnification

Advertiser will defend, indemnify, and hold harmless Company and its affiliates, officers, directors, employees, and agents from any claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to: (a) Advertiser Content; (b) Advertiser’s use of the Service; (c) alleged violations of law or professional/ethical rules; (d) Advertiser’s interactions with users or provision of legal services; and (e) infringement or misappropriation by Advertiser Content or marks.

12) Limitation of Liability

12.1 Exclusions. NEITHER PARTY IS LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, COVER, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, EVEN IF ADVISED OF THE POSSIBILITY.
12.2 Cap. COMPANY’S TOTAL LIABILITY for all claims will not exceed the fees actually paid by Advertiser to Company in the one (1) month immediately preceding the event giving rise to liability.
12.3 Essential Basis. These limits apply to the maximum extent permitted by law and are fundamental to the pricing and allocation of risk.

13) Publicity

Company may identify Advertiser as a customer and display its name/logo in customer lists, websites, and sales materials. Case studies require prior consent (not to be unreasonably withheld).

14) Anti-Corruption; Sanctions

Advertiser will comply with applicable anti-bribery/anti-corruption and export control/sanctions laws and will not target sanctioned jurisdictions or parties via the Service.

15) Force Majeure

Neither party is liable for delays/failures caused by events beyond reasonable control, including outages, third-party platform/model changes, regulatory actions, or network failures.

16) Changes to Terms

Company may update these Terms from time to time. Material changes will be notified (email or in-product notice sufficient) and become effective at the start of the next renewal period (or earlier if required by law). Continued use after the effective date constitutes acceptance.

17) Governing Law; Venue; Language

17.1 Governing Law. These Terms and any dispute or claim (contractual or non-contractual) are governed by the laws of Spain, excluding conflicts-of-law rules and the U.N. CISG.
17.2 Venue. The parties submit to the exclusive jurisdiction of the courts of Madrid, Spain, and waive any objection to venue or forum non conveniens.
17.3 Language. These Terms are drafted in English; translations are for convenience only. The English version controls.

18) Miscellaneous

18.1 Entire Agreement; Precedence. These Terms and any applicable Order(s) are the entire agreement. In a conflict, the Order controls.
18.2 Assignment. Advertiser may not assign or transfer these Terms without Company’s prior written consent; Company may assign freely, including in connection with a merger, acquisition, or asset sale.
18.3 Severability; Waiver. If any provision is unenforceable, the remainder remains in effect. Failure to enforce is not a waiver.
18.4 Notices. Notices may be sent to the contact details provided at checkout or through the website contact page and are deemed given when sent.
18.5 Independent Contractors. The parties are independent contractors; no partnership, joint venture, or agency is created.
18.6 Electronic Acceptance. Electronic signatures/acceptance are valid and binding.